--- title: Premier Ford Dealership Turns to Morse Watchmans for a Comprehensive Key Management Solution description: This premier Ford auto dealership has installed a key management system to help with security, and it has already paid for itself by eliminating lost keys. image: https://www.morsewatchmans.com/hubfs/Morse-Watchmans-Shaker-Ford-.webp --- [![MW_Green-and-black-Logo_RGB cropped-1](https://2838731.fs1.hubspotusercontent-na1.net/hub/2838731/hubfs/MW_Green-and-black-Logo_RGB%20cropped-1.png?width=1890&name=MW_Green-and-black-Logo_RGB%20cropped-1.png "MW_Green-and-black-Logo_RGB cropped-1")](https://www.morsewatchmans.com/) - [About](https://www.morsewatchmans.com/about) - [News](https://www.morsewatchmans.com/news) - [Latest News & Events](https://www.morsewatchmans.com/news/latest-news-events) - [Press Releases](https://www.morsewatchmans.com/news/press-releases) - [Terms of Sales](https://www.morsewatchmans.com/hubfs/186901/MorseWatchmans/6825-000_MW_TC_of_Sale_(U.S.).pdf) - [Terms of Purchase](https://www.morsewatchmans.com/hubfs/186901/MorseWatchmans/6826-000_MW_Terms_and_Conditions_of_Purchase.pdf) - [Products](https://www.morsewatchmans.com/products) - [KeyWatcher® Sentinel](https://www.morsewatchmans.com/products/keywatcher-sentinel) - [KeyWatcher® Touch](https://www.morsewatchmans.com/products/keywatcher-touch) - [Emergency Key Grab (EKG) Kit](https://www.morsewatchmans.com/products/morse-watchmans-emergency-key-grab-kit) - [KeyWatcher® Fleet](https://www.morsewatchmans.com/products/keywatcher-fleet) - [KeyBank® Touch](https://www.morsewatchmans.com/products/keybank-touch) - [Auto KeyBank® Touch](https://www.morsewatchmans.com/products/auto-keybank-touch/) - [SmartKey® Locker Touch](https://www.morsewatchmans.com/products/smartkey-locker-touch-systems) - [KeyWatcher® Illuminated](https://www.morsewatchmans.com/product/keywatcher) - [KeyBank® Illuminated](https://www.morsewatchmans.com/product/keybank) - [SmartKey® Locker Systems](https://www.morsewatchmans.com/product/smartkey-locker-systems) - [SmartKey® Reader](https://www.morsewatchmans.com/product/smartkey-reader) - [PowerCheck®](https://www.morsewatchmans.com/product/powercheck) - [SmartKeys](https://www.morsewatchmans.com/products/smartkeys) - [KeyRings™](https://www.morsewatchmans.com/product/tamper-proof-key-ring) - [SmartKey® Vise](https://www.morsewatchmans.com/products/smart-key-vise) - [Integrations](https://www.morsewatchmans.com/integrations) - [Morse Watchmans Certified Integrations](https://www.morsewatchmans.com/product/keywatcher-touch/integration) - [Third Party Integrations: KeyWatcher and KeyBank Touch](https://www.morsewatchmans.com/product/keywatcher-touch/third-party-integration) - [Third Party Integrations: KeyWatcher and KeyBank Illuminated](https://www.morsewatchmans.com/product/keywatcher/integration) - [Markets](https://www.morsewatchmans.com/markets) - Resources - [Blog](https://www.morsewatchmans.com/blog) - [Specs & Drawings](https://www.morsewatchmans.com/resources/product-specs) - [Collateral Materials](https://www.morsewatchmans.com/resources/collateral-materials) - [Case Studies](https://www.morsewatchmans.com/resources/case-studies) - [Whitepapers & Guides ](https://www.morsewatchmans.com/resources/whitepapers-and-guides) - [Videos](https://www.morsewatchmans.com/resources/videos) - [Webinars](https://www.morsewatchmans.com/resources/webinars) - [Configurator](https://www.morsewatchmans.com/keywatcher-configurator) - [Intelligence](https://www.morsewatchmans.com/leverage-untapped-business-intelligence-data-thats-at-your-fingertips) - [Contact](https://www.morsewatchmans.com/contact) - [Sales & Products](https://www.morsewatchmans.com/sales_productsupport) - [Technical Support](https://www.morsewatchmans.com/support-form) - [Find A Dealer](https://www.morsewatchmans.com/find-a-dealer) ![homepage-header-img](https://www.morsewatchmans.com/hs-fs/hubfs/MorseWatchmans/Hero%20Images/2021/homepage-header-img.jpg?width=1600&name=homepage-header-img.jpg "homepage-header-img") Case Study # Premier Ford Dealership Turns to Morse Watchmans for a Comprehensive Key Management Solution KeyBank® Auto Delivers Accurate Key Usage Information, Convenience and Security [![Download PDF](https://no-cache.hubspot.com/cta/default/186901/a0efc9a8-c835-40f6-b174-615d6aa1a8b3.png)](https://cta-redirect.hubspot.com/cta/redirect/186901/a0efc9a8-c835-40f6-b174-615d6aa1a8b3)   #### ![Morse-Watchmans-Shaker-Ford-4](https://www.morsewatchmans.com/hs-fs/hubfs/Morse-Watchmans-Shaker-Ford-4.webp?width=239&height=133&name=Morse-Watchmans-Shaker-Ford-4.webp) **Company Profile** Shaker Family Ford in Watertown, CT, has been in business for more than 50 years and knows a thing or two about running an automotive dealership. They know that technology solutions provide convenience and improve efficiency in day-to-day business operations, and they know that the use of accurate and up-to-date information on the hundreds of new and used cars on the lot is crucial to the success of the operation.   #### Useful Tools Provide Accurate Information ![Screen Shot 2022-07-25 at 10.07.49 PM](https://www.morsewatchmans.com/hs-fs/hubfs/MorseWatchmans/Screen%20Shot%202022-07-25%20at%2010.07.49%20PM.png?width=173&height=241&name=Screen%20Shot%202022-07-25%20at%2010.07.49%20PM.png)Helping Shaker Family Ford to achieve these goals is a Morse Watchmans [KeyBank® Auto](https://www.morsewatchmans.com/product/keybank/car-key-control/) system complete with [KeyPro®](https://www.morsewatchmans.com/product/keybank/keybank-control-software) software. KeyBank is a total management system that tracks and secures keys and helps prevent lost sales from lost keys. Vehicle keys are attached to [SmartKeys™](https://www.morsewatchmans.com/products/keywatcher-touch/keywatcher-touch-smart-keys) which are then securely stored in the key cabinets. The embedded chip in the SmartKey stores data to help ensure all key usage is automatically recorded and tracked. Now, when management wants to know who last took a car out for a demo, or wants to see the demo history of a specific vehicle, the supervisor need only go to his computer and check using Morse Watchmans KeyPro software for the answer. The system provides the status of every key in the system as well as full accountability for who has or had which key and for which vehicle. And because the system is on the dealership’s network, the information can be accessed in real time by management from their PC, or they can be notified by email when a specific key has been accessed or returned. Along with live access, updating and reporting capabilities enhance the functionality of the KeyBank Auto system. The recorded information can be rolled into standardized databases and spreadsheets for easy manipulation and analysis. At Shaker Family Ford, the dealership management uses activity reports generated by the KeyPro software to help improve operational efficiencies. The accuracy and convenience of the regularly scheduled reports are indispensable for eliminating mystery mileage, vehicle damage and missing keys. Reports are also programmed for specific transactions such as gauging the success of marketing promotions based on demo frequency; determining model popularity; and even reviewing employee sales. ![Morse-Watchmans-Shaker-Ford-](https://www.morsewatchmans.com/hs-fs/hubfs/Morse-Watchmans-Shaker-Ford-.webp?width=300&height=168&name=Morse-Watchmans-Shaker-Ford-.webp) #### Designed for Convenience ![Screen Shot 2022-07-25 at 10.08.03 PM](https://www.morsewatchmans.com/hs-fs/hubfs/MorseWatchmans/Screen%20Shot%202022-07-25%20at%2010.08.03%20PM.png?width=300&height=493&name=Screen%20Shot%202022-07-25%20at%2010.08.03%20PM.png) The key management system has also provided other benefits for the dealership. For instance, a key in the system can be reserved for a specified timeframe in order to demo a vehicle for a customer appointment. This feature guarantees that the vehicle key will be available when needed, and it has ended the problem of hiding keys. Keys put into the system can be moved around the facility as the car moves. If a trade-in vehicle goes into the garage for maintenance the vehicles key is placed in the garage key cabinet.  Then, when the vehicle comes back to the used car lot, the key is returned to the key cabinet in that location. ![Morse-Watchmans-Shaker-Ford-2](https://www.morsewatchmans.com/hs-fs/hubfs/Morse-Watchmans-Shaker-Ford-2.webp?width=300&height=168&name=Morse-Watchmans-Shaker-Ford-2.webp) The system’s color-coded SmartKeys allow keys to be organized by color so that new cars use one color, trucks use another and so on. The same colors are all grouped together for a time saving and practical approach for accessing or returning a key. Given that Shaker Family Ford also owns a Lincoln dealership, the use  and convenience of color-coded SmartKeys are even more important. Other system conveniences include large touchscreens on the front panel with large icons and an intuitive interface that offers step by step instructions. Shaker Family Ford’s investment in the Morse Watchmans KeyBank Auto system has provided them with the technology to enhance the sales process and to improve operational efficiencies. Learn more about key control solutions for [dealerships](https://www.morsewatchmans.com/markets/automotive-dealerships).  [![New call-to-action](https://no-cache.hubspot.com/cta/default/186901/cdc4cdbc-2514-41f6-8ec4-5de8cbed929f.png)](https://cta-redirect.hubspot.com/cta/redirect/186901/cdc4cdbc-2514-41f6-8ec4-5de8cbed929f)   [![Back to Case Studies](https://no-cache.hubspot.com/cta/default/186901/e32d044e-e124-4230-9dae-f673e50ae0f1.png)](https://cta-redirect.hubspot.com/cta/redirect/186901/e32d044e-e124-4230-9dae-f673e50ae0f1)   [![Contact Us](https://no-cache.hubspot.com/cta/default/186901/5c6c7db4-1315-45ce-b1ec-ad8395b2746d.png)](https://cta-redirect.hubspot.com/cta/redirect/186901/5c6c7db4-1315-45ce-b1ec-ad8395b2746d) [![Morse Watchmans](https://www.morsewatchmans.com/hubfs/MorseWatchmans/Logo/MW_Green-and-black-Logo.png "Morse Watchmans")](https://www.morsewatchmans.com/) Beyond Key Control This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - [About](https://www.morsewatchmans.com/about) - [Products](https://www.morsewatchmans.com/products) - [Markets](https://www.morsewatchmans.com/markets) - [Resources](https://www.morsewatchmans.com/resources) - [Configurator](https://www.morsewatchmans.com/keywatcher-configurator) - [Integrations](https://www.morsewatchmans.com/integrations) - [Blog](https://www.morsewatchmans.com/blog) - [Contact](https://www.morsewatchmans.com/contact) ##### Contact Us ** Morse Watchmans Incorporated – USA** 2 Morse Road Oxford, Connecticut 06478 Phone: **203-264-4949** Toll Free: **800-423-8256** Fax: **203-264-8367** Email: **[morse@morsewatchman.com](mailto:morse@morsewatchman.com)** **Morse Watchmans UK Ltd. – UK** Unit B Swift Park, Old Leicester Road Swift Valley Industrial Estate Rugby, Warwickshire CV21 1DZ Phone: **+44(0)115-967-1567** Email: **[morseuk@morsewatchman.com](mailto:morseuk@morsewatchman.com)** © Copyright 2021 Morse Watchmans - Key Management Systems and Key Control Software. 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